Privacy Policy

Last updated: November 2025

This Privacy Policy describes how Amblizz (“we”, “us”, “our”, or “the Site”) collects, uses, and protects your personal information when you visit or make a purchase from amblizz.co.uk (“the Site”) or otherwise interact with our services (“the Services”).

By accessing or using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will update the “Last Updated” date at the top of this page.

PERSONAL INFORMATION WE COLLECT

Information Provided Directly by You

We collect personal information that you voluntarily submit when using our Services, such as:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely through our payment partners; we do not store card numbers)
Order details
Information submitted through contact forms or customer service requests

Information Automatically Collected

When you visit the Site, we automatically collect certain data (“Usage Data”), including:

IP address
Browser type
Device details
Time zone
Cookies and similar tracking technologies
Pages viewed and time spent on pages
Referring websites or search terms

We use cookies, web beacons, tags, and pixels to power analytics, store preferences, and improve the Site experience.

Information from Third Parties

We may receive information from:

Shopify (our e-commerce platform)
Payment processors (e.g., Stripe, PayPal)
Analytics providers (e.g., Google Analytics)
Marketing partners
Customer service tools

We treat third-party data in accordance with this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

Provide Products and Services

Process and fulfil orders
Handle shipping, returns, and exchanges
Send order confirmations and updates
Provide customer support
Maintain your account (if applicable)

Marketing and Advertising

Send promotional emails if you have opted in
Show personalised advertisements
Improve targeting and relevance of marketing

Security and Fraud Prevention

Detect, investigate and respond to fraudulent or malicious activity
Protect our business, services, and customers

Analytics and Performance

Improve Site performance
Understand behaviour and trends
Optimise customer experience

SMS COMMUNICATIONS

If you opt in to receive text messages, we may contact you via SMS for marketing or service-related notifications.
You may opt out at any time by replying “STOP”.

LEGAL BASIS FOR PROCESSING (UK GDPR)

Under the UK GDPR, we process your data based on:

Performance of contract (e.g., fulfilling customer orders)
Legitimate interests (e.g., fraud prevention, analytics)
Consent (e.g., marketing emails / SMS)
Legal obligations

SHARING YOUR PERSONAL INFORMATION

We may share your personal information with:

Shopify (e-commerce infrastructure)
Payment processors
Customer support providers
Marketing and advertising partners
Analytics providers
Fulfilment services
Legal authorities (only if legally required)

We do not sell your personal information.

DATA TRANSFERS

As Shopify and some of our service providers operate internationally, your data may be transferred outside the UK.
When this occurs, appropriate safeguards are used, including Standard Contractual Clauses approved by UK authorities.

DATA RETENTION

We keep:

Order information for as long as required for legal, tax, or accounting reasons
Marketing consent records until you withdraw consent
Customer service correspondence for operational purposes

You may request deletion at any time.